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R & R: Resources and Recreation
Adams Streetwise Do-It-Yourself Advertising helps you put together and execute an advertising model for your company. Start by deciding what message you want to put forth about your product. Then build an ad campaign step by step with keywords, phrases and images. The CD helps you decide where to advertise-newspapers, yellow pages, outdoors, television or radio-and helps you compose a media plan. Videos and text teach you how to approach advertising creatively and prompt you to come up with the Big Idea. You probably wouldn't want to produce your own TV ad based on what you learn here, but it's a good first step toward building a small-business campaign.
$24.95. Adams Media Corp., 800-872-5627, 617-767-8100. Circle #844